Sundogg Design Consulting Ltd. is a qualitative design research firm focused on mapping complex system problems through the lens of human meaning and need.
Most recently, we have helped the Reinvention Lab at Teach for America create a report on post-secondary outcomes for high school students in the United States. Before this, we have conducted various ethnographic studies in fields as diverse as home robotics, fast food, TV streaming apps and ocean conservation.
SDC is founded and run by Michelle Jia. You can see her work history here, or read her personal essays here. She also lectures at the Stanford d.school and occasionally delivers guest lectures abroad.
To inquire about projects, guest lectures or teaching appearances, contact us at [email protected].